Live data from January 2026

Who appears when your customers
ask ChatGPT?

We tested 187 Swiss businesses 58% are invisible to AI.

187
Businesses tested
40
Average score
58%
Below visibility threshold
32%
Completely invisible

Industry Comparison

Select an industry to see AI visibility

AI Recommendation Ranking

Avg Score: 45
KPMG AG
79
Deloitte AG
76
Ernst & Young
34
PwC Switzerland
34
BDO AG
34
Treukag AG
28
Fiduconsult AG
22
More businesses
>Your business?
28

Insight: Only 2 of 7 major accounting firms appear in AI recommendations. Even Big 4 firms like PwC and Ernst & Young are invisible in local searches.

Score distribution in Accounting & Bookkeeping

Excellent (80-100)
0%
Good (60-79)
29%
Fair (40-59)
0%
Poor (20-39)
57%
Invisible (0-19)
14%

The problem

71% of businesses in this industry have a score below 40. These are virtually never recommended by AI assistants.

Where does your business stand?

When a potential customer asks ChatGPT: "Recommend me a good accountant in Zurich" — does your business appear in the answer?

How AI Visibility Works

Understand how ChatGPT, Claude and other AI assistants decide which businesses to recommend

1

Customer asks AI

"I need an accountant in Zurich. Who can you recommend?"

More and more people use ChatGPT, Claude or Perplexity instead of Google to find local service providers.

2

AI searches knowledge

Websites & online presence
Business directories
Structured data (Schema)
Reviews & mentions

The AI analyzes all available information about your business.

3

Top businesses get recommended

1.KPMG AG, ZürichRecommended
2.Deloitte AGRecommended
?Your business?Not found

Only businesses with strong online presence and structured data appear in recommendations.

Don't miss any more customers

Check your AI visibility now and learn how to be recommended by ChatGPT, Claude and other AI assistants.

Check for free now